Groundbreaking partnership provides nearly 400 travel media professionals with complimentary access to world-class Responsible AI education.

The Travel Media Association of Canada (TMAC) and Skills4Good AI are launching the first comprehensive Responsible AI Literacy Initiative designed for travel media professionals across Canada. This partnership provides TMAC members—who collectively reach millions of Canadians through their travel writing, photography, videography, and content creation—with essential Responsible AI literacy skills to succeed in the Age of AI.

Skills4Good AI brings deep credibility to this initiative as a global learning platform that provides non-tech professionals with Responsible AI Literacy, transforming anxious AI users into confident Responsible AI Leaders. As an ASAE-accredited provider with experience training professionals in both the public and private sectors internationally, Skills4Good AI serves professionals across 15+ countries through its trademarked framework: Responsible AI Literacy = AI Skills + Human Skills™.

Leading Through Responsible AI Literacy 

Jerry Grymek, President, Travel Media Association of Canada:

"Given the rapid growth of AI, this Skills4Good AI partnership is important for our members to learn about AI’s impact on the travel writing industry and how they can best adapt AI as a support tool."

Josephine Yam, CEO & Co-Founder, Skills4Good AI:

"Skills4Good AI is thrilled to partner with the Travel Media Association of Canada because they recognize that, as Canada's trusted network of accredited travel media professionals, their members have a unique responsibility to demonstrate ethical AI use in journalism and content creation. 

This partnership advances Canada's transition into a nation where professional storytellers can leverage AI responsibly—from coast to coast—while maintaining the trust and authenticity their audiences expect."

Why This Partnership Matters Now

  • Unique positioning opportunity:
    Canada's nearly 400 travel media professionals can demonstrate how responsible innovation drives competitive advantage through coordinated AI education across accredited media networks, reaching millions of Canadians
  • Immediate value delivery:
    This month, travel media professionals receive complimentary access to Skills4Good AI's acclaimed Responsible AI Starter Course—a $149 value delivered at no cost
  • Proven effectiveness:
    Responsible AI Starter Course completed in just 10 minutes per day with a 93% satisfaction rating
  • Practical outcomes:
    Leaders protect their professional reputation by identifying AI risks and creating a competitive edge through ethical and responsible AI use
  • Leadership transformation:
    Transform leaders from anxious AI users to confident Responsible AI Leaders with a competitive edge in the AI-driven economy

The Global Standard for Responsible AI Literacy

  • Trademarked authority:
    Skills4Good AI has earned recognition as the definitive authority through their trademarked framework: Responsible AI Literacy = AI Skills + Human Skills™
  • Comprehensive methodology:
    Combines technical fluency with critical thinking, ethical reasoning, and the judgment to know when to trust AI, when to question it, and when to override it
  • Global standards alignment:
    Our Responsible AI Literacy = AI Skills + Human Skills™ methodology is aligned with UNESCO, OECD, and Universal Declaration of Human Rights standards
  • Proven satisfaction:
    Achieved a 93% satisfaction rating for content clarity and practical applicability
  • International reach:
    Serving professionals across 15+ countries through 125+ lessons across 10 courses with ASAE accreditation

Register for the Partnership Event & Starter Course

https://skills4good.ai/responsible-ai-starter-course/

About the Partners